My main focus at work lately has been organizing the logistics for our attendance at two overseas tradeshows - one in India and the other in The United Arab Emirates. I really enjoy planning events (and event participation, which is mainly the case here) and it is exciting no matter where they are being held. It would probably be even more exciting if I got to go to them too, but no one ever sends marketing employees to these things. We obviously have our people in sales or business development go, so that our participation can turn into project leads and then, ideally, become projects.
Working with overseas conferences and tradeshows has a few extra challenges than those that are in North America. Often people mention that language barriers would be an issue, but I find that not the case. It is the time zones! Every single email has to wait a day for a reply. I do my work during the day, and ask questions, place orders, make requests, submit forms, etc via email. Then that evening/night, due to the time difference, while I am at home in bed, all the event organizers and vendors are working and replying to my emails. I then get these emails when I come into work the next morning. The day-delay makes things so much more challenging.
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