Tuesday, 4 August 2015

A Western Collective

Teri: "Wow, there are a lot of Best Western's out here. I wonder if this is where they started? I wonder if that is why the word 'western' is in the name?!?"

So she looked it up....
According to Wikipedia....

YES! Best Western began in the years following World War II. At the time, most hotels were either large urban properties or smaller family owned roadside hotels. In California, a network of independent hotel operators began making referrals of each other to travelers. This small and informal network eventually grew into the modern Best Western hotel chain founded by M.K. Guertin in 1946.

But what we were even more excited about was the fact that it isn't really a franchise thing, but instead is a Marketing Cooperative! It is always great to hear about businesses that work together.

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