So, We Do Have A Name

Bit of an update on that donut business I mentioned before - we have a name! Full disclosure, I hired a communications company to help with this and they came up with it. They sent a list of suggestions many of which were great. I did a survey, got almost 100 responses from friends, family, and their larger networks. This was the decided upon result - I love it! We have the domain and social media names. Just working now on a logo.

FLIPSIDE DONUTS
- the act of looking at something from the other side, an alternative angle
- originally a reference to the back side of a vinyl music record and the location of less popular/mainstream songs

The name comes from the fact that we are turning the idea of the donut on its head. We shrunk it down and are making it gourmet - using a machine that makes them right in front of your eyes, that automatically 'flips' the mini donuts so they cook on both sides.

Our sweet flavours (raspberry and candied rosemary, smores, hazelnut plantain, etc) bring in unexpected ingredients and heighten what is often considered a common or even boring pastry to a new level of taste experience. These are fun, stylish, delicious, tiny treats! Not only that, but we are going on the flipside of sweet - and offering savory mini donuts too (curry, porchetta, taco, etc.).

The cafe itself will have espresso drinks, coffee, and offer a cozy, casual, but attractive place for friends and family to meet and hang out. And on the flipside of the cafe experience - we are licensed! We aren't a bar but at our cafe you can enjoy a beer while trying out a pile of poutine donuts at the end of a busy night, or throw some Irish whiskey into your coffee on Sunday Morning after bringing your young kids in to enjoy a sugary treat.

The cafe location is also on the flipside of the building itself, with Tank Lane being the main commercial street in The Distillery, we are in the south section of the main building, on Case Goods Lane.